A specialist in-house team handles all coding, data preparation and analysis. We use SPSS (Statistical Package for the Social Sciences) software, among others, for our data analysis. This provides the ability to undertake a complete range of advanced statistical techniques when appropriate including regression analysis, CHAID and trade-off techniques.

Typically we do not provide large amounts of computer printouts to our clients. While any analysis can be undertaken and provided, we concentrate on providing figures, tables and graphs which relate directly to the problem or opportunity which created the initial research need.

Our presentations and reports are prepared to meet individual clients’ requirements.