It is important to track survey results over time and to put these into context by drawing comparisons with the results of other schools and benchmarking them against internal yardsticks .

Marketshare’s parent, student and employee surveys have been conducted in a large number of schools over several years and therefore allows individual schools to benchmark their results.

Without benchmarking it is difficult to understand what a particular result means. This is why we include graphics which enables schools to examine, question by question, the performance of their school against the average of other similar schools.